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Roy Morgan readership figures for the survey period 12 months to December 2013

The Roy Morgan Readership results for the 12 months to December 2013 are now available. Roy Morgan Research provides the industry currency in readership figures. It is the most influential survey on newspaper and magazine readership in Australia and New Zealand, and ensures selection of the most appropriate publications to reach Population 14+ markets.
Detailed below are the Roy Morgan Readership results for the 12 months to December 2013.

Roy Morgan Research provides the industry currency in readership figures. It is the most influential survey on newspaper and magazine readership in Australia and New Zealand, and ensures selection of the most appropriate publications to reach Population 14+ markets.

Readership Result pages:

Several significant — and positive — results emerged from this survey period:

Newspapers

Readership of almost all Australia’s daily newspaper mastheads (includes print, online and apps) has shown an increase across the board in the December survey period. Our view is that this upward trend is likely due to increased cross-platform consumption of news content, particularly PC and mobile devices such as smartphones and tablets. Further demonstrating that content from established and trusted masthead brands—in whatever form—remains an integral part of Australia’s media landscape.

The masthead readership of the New South Wales metro dailies rose over the last quarter, with the Daily Telegraph up 3.1% and the Sydney Morning Herald up 3.0%. In Victoria, readership of the Herald Sun rose 2.9% and The Age 1.7%. Western Australia’s Sunday Times also performed strongly with a 3.9% increase since the September quarter. 

Masthead readership of the Australian Financial Review increased by 3% compared to the previous survey, for a total 15.5% increase since December 2012.  

Magazines

And there’s more good news for hardcopy magazines, with the top two most-read titles, Woman’s Day and New Idea, both up since December 2012. However, it appears that men are becoming the driving force behind Australia’s continuing love of magazines. GQ is Australia’s fastest growing magazine year on year, boosting its total readership by a mighty 49.5% to 145,000.

(NB: It is worth noting that magazine figures do not include the revamped Cleo and Dolly issues under the new combined editorial structure for both magazines. Both titles have seen double figure percentage drops (down 30.7% and down 13.9% respectively). By way of comparison, the respective competitor titles are also under pressure too, with Girlfriend down 23.9% and Cosmopolitan down 24.6%.)

For comments or more information please contact:

Tim Martin, General Manager Media
Office: +61 (3) 9224 5116
tim.martin@roymorgan.com

About Roy Morgan Research

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

40%-60%

25% or 75%

10% or 90%

5% or 95%

5,000

±1.4

±1.2

±0.8

±0.6

7,500

±1.1

±1.0

±0.7

±0.5

10,000

±1.0

±0.9

±0.6

±0.4

20,000

±0.7

±0.6

±0.4

±0.3

50,000

±0.4

±0.4

±0.3

±0.2