According to the latest findings from Roy Morgan’s Single Source survey of 50,000+ people pa, nearly two thirds (65.5%) of voters holding more than $1 million in superannuation are L-NP voters, as are almost half (46.8%) with $150,000 to under $1 million. The proposed changes to superannuation in the budget have the potential to negatively impact these two groups which together comprise more than one in three (37.2%) L-NP voters with superannuation.
The first preference voting intentions for those holding superannuation with balances under $50,000 shows that Labor leads with 32.7%, ahead of the L-NP with 28.6%. The Greens also have their best showing in this lower-balance group with 17.5%, as do undecided voters with 16.2%.
Source: Roy Morgan Research Single Source; April 2015 - March 2016 (n = 31,705)
The ALP, Greens and Undecided voters all show a downward trend in voting intentions as their balance in superannuation increases. Other parties are steady up to balances of $1 million but show a decline above that.
L-NP increases voting intentions strongly for balances over $50,000
We have seen that only 28.6% of voters with superannuation balances under $50,000 intend to vote L-NP, rising to 38.2% for balances between $50,000 and $150,000, then 46.8% for balances between $150,000 and under $1 million, and 65.5% for balances of $1 million and above.
Norman Morris, Industry Communications Director, Roy Morgan Research says:
“This research shows that the government faces the risk of losing some L-NP supporters, who currently dominate not only the $1 million-plus group, but all super balances over $150,000.
“Although most publicity and detail has naturally centred on the proposed budget changes to superannuation, the ALP have indicated that they would tax income from super above $75,000 pa, and it is uncertain what other changes are planned. With a long time to run before the election, both parties will need to come up with their final superannuation details in order for the voters to decide.
“Roy Morgan Research interviews approximately 30,000 superannuation holders in depth pa, across a wide range of other financial products and services, as well as their media consumption, demographics and attitudes. When combined with voting intentions this enables all interested parties to gain unique tailored insights into this market at this strategically important time.”
For comments or more information please contact:
Suela Qemal, General Manager - Financial Services & Consulting
Office: +61 (3) 9629 6888