Roy Morgan Research
November 17, 2020

As retailers face 2020’s myriad challenges, awards go to those who’ve kept the focus on customers

Topic: Customer Satisfaction, Press Release
Finding No: 8573
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Each year hundreds of brands compete for the Roy Morgan Customer Satisfaction Awards across nine categories. The Retail category recognises excellence across the customer experience in everything from Coffee Shops to Furniture and Electrical.

Each year hundreds of brands compete for the Roy Morgan Customer Satisfaction Awards across nine categories. The Retail category recognises excellence across the customer experience in everything from Coffee Shops to Furniture and Electrical. 

The awards are coveted because they are decided not by a small judging panel but by tens of thousands of consumers sharing honest opinions via Roy Morgan Single Source, Australia’s largest and longest-running database of consumer insights, continuously updated year-round.

Different types of retailers faced very different challenges as the COVID-19 pandemic unfolded. Food outlets pivoted from eat-in to takeaway only; pharmacies found ways to manage tele-health prescriptions; and furniture and hardware stores dealt with extraordinary demand for home-office equipment.

But despite the differences in their day to day operations, all the winners of the Monthly Customer Satisfaction Awards listed below share a determination to deliver the best experience possible for everyone who walks through their doors or visits their websites.

Retail category monthly award winners for June:

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Roy Morgan CEO, Michele Levine, says:

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“There’s only one way to win a Roy Morgan Customer Satisfaction Award — by delivering so strongly for your customers that they recognise your commitment and rate you ahead of the pack. Keeping that impressive level of service has been especially challenging this year, but each of these monthly winners has found a way to go above and beyond. However they all know other worthy competitors are nipping at their heels, and each one has their eye on the big prize: the annual awards recognising the Retailers of the Year. That’s great news for consumers, who benefit when brands strive to please.”

Need to know what is driving your customer satisfaction?

Check out the Roy Morgan Customer Satisfaction Dashboard at

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Auto Store of the Month

Autobarn

Chemist/Pharmacy of the Month

TerryWhite Chemmart

Clothing Store of the Month

Jeanswest

Coffee Shop of the Month

Muffin Break

Department Store of the Month

Myer

Discount Department Store of the Month

Costco

Sample Size Percentage Estimate
40% – 60% 25% or 75% 10% or 90% 5% or 95%
1,000 ±3.0 ±2.7 ±1.9 ±1.3
5,000 ±1.4 ±1.2 ±0.8 ±0.6
7,500 ±1.1 ±1.0 ±0.7 ±0.5
10,000 ±1.0 ±0.9 ±0.6 ±0.4
20,000 ±0.7 ±0.6 ±0.4 ±0.3
50,000 ±0.4 ±0.4 ±0.3 ±0.2

Related Findings

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