Roy Morgan Research
October 28, 2021

ANZ-Roy Morgan New Zealand Consumer Confidence down by 6.5pts to 98.0 in October – lowest for over a year

Topic: Consumer Confidence
Finding No: 8845
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New Zealand Consumer confidence was down by 6.5pts to 98.0 in October, with both perceptions of current conditions and expectations down sharply.

  • The proportion of people who believe it is a good time to buy a major household item didn’t rebound from last month’s 20-point fall – it remained at -7.
  • Inflation expectations went ballistic, rising more than 1% to 6.2%. House price inflation expectations lifted from 6.1% to 6.7%.

Turning to the detail:

  • Perceptions of current financial situations fell 10 points to -3%.
  • A net 20% expect to be better off this time next year, down 4.
  • A net 7% think it is a bad time to buy a major household item, unchanged and showing last month’s 20-point plummet was not a rogue outturn. This is the best retail indicator in the survey.
  • Perceptions regarding the next year’s economic outlook fell 12 points to -25%. The five-year outlook fell 8 points to +4%.
  • House price inflation expectations lifted 0.6%pts to 6.7%. They rose most in Wellington, while the only region to fall was Auckland.
  • CPI inflation expectations soared from 5.1% to 6.2%, likely influenced by media coverage around the CPI outturn. Households have been pretty smart about inflation in the past 18 months, and what they think matters hugely for both firms’ pricing power and wage negotiations.

Households’ response to whether it was a good time to buy a major household item failed to rebound from its plunge in September. Some of this may be lockdown impacts, but in the past two months there’s been a sharp drop everywhere but Wellington.

Latest ANZ-Roy Morgan Consumer Confidence Releases

Related Research Reports

The latest Roy Morgan Consumer Confidence Monthly Report is available on the Roy Morgan Online Store. It provides demographic breakdowns for Age, Sex, State, Region (Capital Cities/ Country), Generations, Lifecycle, Socio-Economic Scale, Work Status, Occupation, Home Ownership, Voting Intention, Roy Morgan Value Segments and more.

You can also view our monitor of Quarterly New Zealand Unemployment & Under-employment Estimates.For comments or more information please contact:
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Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size Percentage Estimate
40% – 60% 25% or 75% 10% or 90% 5% or 95%
1,000 ±3.0 ±2.7 ±1.9 ±1.3
5,000 ±1.4 ±1.2 ±0.8 ±0.6
7,500 ±1.1 ±1.0 ±0.7 ±0.5
10,000 ±1.0 ±0.9 ±0.6 ±0.4
20,000 ±0.7 ±0.6 ±0.4 ±0.3
50,000 ±0.4 ±0.4 ±0.3 ±0.2

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