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‘Leakage and larceny’ as supermarkets compete, with online grocery shopping the next big battleground

‘Leakage and larceny’ as supermarkets compete, with online grocery shopping the next big battleground

Australians spent $94.6 billion in supermarkets in the year to March 2020. It’s an enormous market, which makes the dominance of so few major players all the more remarkable. Data from Roy Morgan’s latest Fresh Food & Grocery Report shows that, between them, the Woolworths Group and the Coles Group took 67.5% of that total.
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Woolworths bottle shops prove most popular

Source: Roy Morgan Single Source Australia, July 2018 – June 2019, n=6,829. Base: Australians aged 18+ who had purchased packaged alcohol in the past four weeks.
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Panadol tablets

Panadol’s continuing dominance proves a pain for competitors

Source: Roy Morgan Single Source (Australia) April 2015 – March 2019. Average interviews per year n=14,785. Base: Australians aged 14+. *Panadol includes Panadol, Panadol Rapid, Panadol Osteo, Panadol Extra and Children’s Panadol. Nurofen includes Nurofen, Nurofen Zavance and Nurofen for Children.
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