Finding No. 7209 – This special Roy Morgan Snap SMS Poll was conducted in mid-March (March 15, 2017) in conjunction with the Roy Morgan State of the Nation Report 27 – Focus on Australia’s Automotive Industry with a cross-section of 947 Australians aged 18+. Respondents were asked: “If you had the option, would you travel in a driverless car?”
Driverless cars might be regarded as a technology of the near-future, but Australians are ready for so-called autonomous vehicles RIGHT NOW.
The majority (51%) of Australian men say they would travel in a driverless car now, compared to 41% of women, a total of 46% of all Australians according to a snap poll conducted by Roy Morgan Research.
And this new preparedness for the driverless era is widespread across age groups – the majority of all age profiles 50yrs and under are ready for autonomous vehicles.
Michele Levine, Roy Morgan CEO, says the growing acceptance of driverless cars represents a profound shift in the way Australians view their future mobility.
“The closure of Australia’s automotive manufacturing industry this year in many ways heralds a shift from the old guard to the new world of mobility.
“This is particularly for younger Australians who increasingly congregate in inner urban where car-sharing services and Uber have changed the way Australians view their cars.
“The days when younger Australians argued over the merits of a Holden or a Ford, epitomised by the Bathurst 1000, are clearly long past as the simple utility of a vehicle able to get someone from A to B, or C, or D, or F, G, or wherever, are far more important than showing off a new factory model V8.
“Autonomous vehicles have been a reality for almost 10 years and we are all catching up.
“And many Australians are ready now.”
Finding No. 7209 – This special Roy Morgan Snap SMS Poll was conducted in mid-March (March 15, 2017) in conjunction with the Roy Morgan State of the Nation Report 27 – Focus on Australia’s Automotive Industry with a cross-section of 947 Australians aged 18+. Respondents were asked: “If you had the option, would you travel in a driverless car?”
Roy Morgan Snap SMS Poll: Would you travel in a driverless car?
Australians 18+: Yes (46%) cf. no (54%).
Analysis by Gender
- Men: Yes (51%) cf. no (49%).
- Women: Yes (41%) cf. no (59%);
Analysis by Age
- 18-24yr olds: Yes (83%) cf. no (17%);
- 25-34yr olds: Yes (58%) cf. no (42%);
- 35-49yr olds: Yes (52%) cf. no (48%);
- 50-64yr olds: Yes (38%) cf. no (62%);
- 65+yr olds: Yes (27%) cf. no (73%).
Analysis by State
- New South Wales: Yes (49%) cf. no (51%);
- Victoria: Yes (43%) cf. no (57%);
- Queensland: Yes (45%) cf. no (55%);
- Western Australia: Yes (48%) cf. no (52%);
- South Australia: Yes (46%) cf. no (54%);
- Tasmania: Yes (34%) cf. no (66%).
Analysis by Capital City/ Country Regions
- Capital City: Yes (48%) cf. no (52%);
- Country: Yes (42%) cf. no (58%).
Analysis by Socio-Economic Status
- AB: Yes (51%) cf. no (49%);
- C: Yes (43%) cf. no (57%);
- D: Yes (47%) cf. no (53%);
- E: Yes (39%) cf. no (61%);
- FG: Yes (43%) cf. no (57%).
Results analysed by Roy Morgan Helix Personas are available on a subscription basis.
www.HelixPersonas.com.au.
Click here to see the key findings of the Roy Morgan State of the Nation Report 27 – Focus on Australia’s Automotive Industry.
For further information:
|
Contact
|
Office
|
Mobile
|
|
Michele Levine:
|
+61 3 9224 5215
|
+61 411 129 093
|
Question:
Australians were asked: “Would you buy a car entirely online without going through the traditional dealership process?” (March 15, 2017):
| |
Total
|
Gender
|
Age
|
|
Men
|
Women
|
18-24
|
25-34
|
35-49
|
50-64
|
65+
|
|
|
%
|
%
|
%
|
%
|
%
|
%
|
%
|
%
|
|
Yes
|
46
|
51
|
41
|
83
|
58
|
52
|
38
|
27
|
|
No
|
54
|
49
|
59
|
17
|
42
|
48
|
62
|
73
|
|
Total
|
100
|
100
|
100
|
100
|
100
|
100
|
100
|
100
|
|
|
|
State
|
Region
|
|
|
Total
|
NSW
|
VIC
|
QLD
|
WA
|
SA
|
TAS
|
City
|
Country
|
|
|
%
|
%
|
%
|
%
|
%
|
%
|
%
|
%
|
%
|
|
Yes
|
46
|
49
|
43
|
45
|
48
|
46
|
34
|
48
|
42
|
|
No
|
54
|
51
|
57
|
55
|
52
|
54
|
66
|
52
|
58
|
|
Total
|
100
|
100
|
100
|
100
|
100
|
100
|
100
|
100
|
100
|
|
|
|
Socio-Economic Quintile
|
|
|
Total
|
AB
|
C
|
D
|
E
|
FG
|
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
Yes
|
46
|
51
|
43
|
47
|
39
|
43
|
|
No
|
54
|
49
|
57
|
53
|
61
|
57
|
|
Total
|
100
|
100
|
100
|
100
|
100
|
100
|
Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
|
Sample Size
|
Percentage Estimate
|
|
40%-60%
|
25% or 75%
|
10% or 90%
|
5% or 95%
|
|
1,000
|
±3.2
|
±2.7
|
±1.9
|
±1.4
|