Roy Morgan Research
February 24, 2020

Roy Morgan Customer Satisfaction Awards 2019: Australia’s retail winners announced

Topic: Customer Satisfaction, Press Release
Finding No: 8303
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The 2019 Roy Morgan Customer Satisfaction Awards were presented in Melbourne on Tuesday evening. The winners of the retail categories included some of Australia’s biggest brands, as well as some lesser-known businesses, all of which have earned their place at the top of their respective industries. 

There were several winners in the retail category that won twelve straight monthly awards throughout 2019, and therefore remained undefeated. These included The Reject Shop (Discount Variety Store), Bunnings Warehouse (Hardware Store), Subway (Major Quick Service Restaurant), Rebel (Sports Store) and Foodland (Supermarket).

Guardian over the moon on taking the mantle of Chemist/Pharmacy of the Year!

Myer (Department Store) and IKEA (Major Furniture/Electrical Store) followed on from their wins last year, while Supercheap Auto (Auto Store), The Athlete’s Foot (Shoe Store), First Choice Liquor (Liquor Store), Harris Scarfe (Discount Department Store), Betta Home Living (Furniture/Electrical Store), Crust Pizza (Quick Service Restaurant), Guardian (Chemist/Pharmacy) and Michel’s (Coffee Shop) returned to the winners list after absences. Just Jeans (Clothing Store) won its first annual award.

12 out of 12! Foodland celebrates Supermarket of the Year award with Roy Morgan CEO, Michele Levine (middle)

Retail category winners for 2019:

Auto Store of the YearSupercheap Auto
Coffee Shop of the YearMichel’s
Clothing Store of the YearJust Jeans
Department Store of the YearMyer
Discount Department Store of the YearHarris Scarfe
Discount Variety Store of the YearThe Reject Shop
Furniture/Electrical Store of the YearBetta Home Living
Major Furniture/Electrical Store of the YearIKEA
Hardware Store of the YearBunnings Warehouse
Chemist/Pharmacy of the YearGuardian
Quick Service Restaurant of the YearCrust Pizza
Major Quick Service Restaurant of the YearSubway
Liquor Store of the YearFirst Choice Liquor
Shoe Store of the YearThe Athlete’s Foot
Sports Store of the YearRebel
Supermarket of the YearFoodland

Click on the winners to view acceptance speeches by representatives of Supercheap Auto, Michel's, Just Jeans, Myer, Harris Scarfe, The Reject Shop, IKEA, Bunnings Warehouse, Guardian, Crust Pizza, First Choice Liquor, Rebel and Foodland.

Michele Levine, CEO, Roy Morgan, says:

Block Quote

“The Roy Morgan Customer Satisfaction Awards are about recognising businesses that provide consistently high levels of customer satisfaction throughout the year. By using Roy Morgan’s extensive consumer data, we have identified brands that deserve acknowledgement for what they have achieved in their particular industry.
  “This year’s success stories were a mix of past winners, recent winners and new winners. Some dominated their field for the entire twelve months, whereas some scraped in by small margins. The data used in the Roy Morgan Customer Satisfaction Awards allow us to monitor each business’s response to industry-specific challenges, relative to their competitors.
   “The Roy Morgan Customer Satisfaction Awards are a valuable yardstick for all businesses to gauge how they compare with competitors. Whether you’re a large brand such as Myer, Bunnings Warehouse or IKEA, or a smaller player in your industry, the only metric that matters is how satisfied your customers are.

Need to know what is driving your customer satisfaction?

Check out the new Roy Morgan Customer Satisfaction Dashboard at

For comments or more information please contact:
Roy Morgan - Enquiries
Office: +61 (03) 9224 5309
askroymorgan@roymorgan.co

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size Percentage Estimate
40% – 60% 25% or 75% 10% or 90% 5% or 95%
1,000 ±3.0 ±2.7 ±1.9 ±1.3
5,000 ±1.4 ±1.2 ±0.8 ±0.6
7,500 ±1.1 ±1.0 ±0.7 ±0.5
10,000 ±1.0 ±0.9 ±0.6 ±0.4
20,000 ±0.7 ±0.6 ±0.4 ±0.3
50,000 ±0.4 ±0.4 ±0.3 ±0.2

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