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Latest Federal Primary Vote
Poll Date: June 14/15 & 21/22, 2008 (Face : Face), 2008

Party

%

 

L-NP

34.0

 

ALP

52.0


The Reactor

Latest Releases

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Henry Thornton

The independent guide to economics, politics, investments.

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Opinion Leaders Survey
 


- The Federal Government should be doing more about water conservation

 


- Disagree with the proposed Industrial Relations reforms

 

- Important Infrastructure challenges facing Australia (see page 6)

Latest Top 10 TV Progams for Australia and New Zealand


Media Polls

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Large Majority Of
Australians Think
The Media Is
"Often Biased"

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The First Ninety Years
- The Printing House of
Massina, 1859 to 1949
by Ronald G Campbell

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Television Remains
Main Source Of News
& Current Affairs
- NineMSN Leads The
Way In Internet News

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Online Ad Spend To
Continue In 2007

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Australian Media Viewed
With Scepticism - TV
Remains Our First Stop
When Chasing The News

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Online News Continues
To Grow - Ninemsn
Number One For
Second Year Running

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Significant Print
Readership Research
Papers: 1953 - 2006

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Roy Morgan Media
Research, 1941 - 2007

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50 Years of TV -
Sept 14 06

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Australians Oppose Government's Media Laws - Aug 15 06

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Journalists Strongly Oppose Government's Media Laws - Aug 10 06

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The Reader - Sept 3 04


Top Travel Sites:
Australia April 2008

 

Site

'000

1

virginblue.com.au 1,577

3

qantas.com.au 1,394

2

Jetstar.com.au 1,193

4

Wotif 1,122

5

flightcentre.com.au 1,019

New Zealand April 2008

 

Site

'000

1

AirNewZealand.co.nz 644

2

houseoftravel.co.nz 273

4

flightcentre.co.nz 200

3

qantas.co.nz 196

5

flypacificblue.com 120

Top News Sites:
Australia March 2008

 

Site

'000

1

ninemsn news 1,444

2

smh.com.au 1,188

3

theage.com.au 1,049

4

abc.net.au/news 872

5

news.com.au 844

Top Employment Sites:
Australia April 2008

 

Site

'000

1

seek.com.au 1,526

2

mycareer.com.au 1,015

3

careerone.com.au 885

Top Automotive Sites:
Australia April 2008

 

Site

'000

1

carsales.com.au 1,142

2

carsguide.com.au 651

3

TradingPostAuto 514

4

cars.ebay.com.au 509

5

carpoint 468
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 The Latest Version of ASTEROID is 4.4.03.516.
May 26, 2008

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History of
Roy Morgan Research

Background to Roy Morgan Research
– founded by Roy Morgan in 1941



Gary Morgan's Address to the Victoria Day Council in Victorian State Parliament for the 157th Anniversary of the Foundation of the State of Victoria

Australia : Paper No. 20080707 : July 4, 2008

Today we are here to reflect on July 1, 1851, when - 157 years ago - Victoria became a State of Australia – a State without convict labour! (The Victorian Legislative Council first met in November 1851 at St Patrick's Hall in Melbourne – today I am presenting this paper in Queen’s Hall, Parliament of Victoria, where Federal Parliament was conducted from 1901-1927). It is an honour for my family and all those who have been part of Roy Morgan Research from the time my father was sent by Sir Keith Murdoch in 1940 to work in the US with Dr George Gallup. In 1941, my father published the first Australian Gallup Poll for the Melbourne Herald, the Sydney Sun, the Brisbane Courier Mail, the Adelaide Advertiser, and the Hobart Mercury. When asked to speak I thought the last thing needed was another general review of Victorian history. So, I have decided to focus on three areas: women, the media and people from other countries who have helped to make Australia and Victoria. Today, women hold, and have held, many positions of power in Australia and Victoria. Full Article ( Pdf PDF, Size: 9,462KB)


National Party (51.5%) hold Election Winning lead over Labour (30.5%)

Federal Poll : Finding No. 4305 : July 4, 2008

The early July 2008 New Zealand Roy Morgan Poll shows National Party support at 51.5% (down 1%) is clearly ahead of the Labour Party 30.5% (down 1%), if an election were held now the National Party would win. Support for the Greens was 8% (up 1%), NZ First 4% (unchanged), Maori Party 2.5% (up 0.5%), ACT NZ 2% (unchanged) and United Future 1% (up 0.5%). The Roy Morgan Government Confidence Rating has fallen to a record low 88 (down 14) and the Roy Morgan New Zealand Consumer Confidence Rating is also at a record low 82 (down 5.5 points). Full article.


New Zealand Consumer Confidence Sets Record Low – 82

Consumer Confidence : Article No. 772 : July 4, 2008

The early July NZ Roy Morgan Consumer Confidence rating is at a record low of 82 points, down 5.6 points since mid June and 39.4 points lower than this time last year. A record 64% (up 2%) of New Zealanders expect New Zealand to have bad times financially in the next 12 months, while only 16% (unchanged) look forward to good times. More New Zealanders (58% - up 8%) than ever before are feeling worse off financially since this time last year, and just 22% (down 3%) say they are better off. The highest number of New Zealanders to date (49% - up 4%) say that now is a bad time to buy major household items, and 35% (down 2%) think it’s a good time to buy. Full article.


Roy Morgan Research finds that when faced with tough choices, Indonesians vote with their stomachs

International : Paper No. 20080705 : Article by Debnath Gutharoy in the Jakarta Post. : July 2, 2008

A special poll was conducted in April by Roy Morgan Research to understand the views of people around Jakarta on issues relating to the increasing price of fuel, energy and commodities. As many as 2,010 respondents of 14 years of age and older were asked what would impact more greatly on the lives of their families: the rising prices of commodities, fuel or electricity. The overwhelming response was the price of commodities, with 74 percent of respondents ranking it their number one economic concern. Projected to that national population, that would account for 106 million people concerned with the ever-increasing price of food. Full Article ( Pdf PDF, Size: 291KB)


Invitation to Victoria Day Council Address by Gary Morgan, Executive Chairman of Roy Morgan Research in the Legislative Assembly, Parliament House, Victoria - July 5, 2008

Australia : Article No. 771 : July 2, 2008

Next Saturday, July 5, 2008, Gary Morgan will be presenting the 2008 Victoria Day Council 157th Anniversary LaTrobe Lecture in the Legislative Assembly of the Victorian Parliament House. The lecture is titled: "Women, Media and People from Other Countries who have made Victoria – 1851 to Today” By Gary Morgan, Roy Morgan Research July 5, 2008 Full article.


Australia's Massena Families

Australia : Paper No. 20080704 : July 1, 2008

Australian Masséna Families 1. Jean Charles Domenica Antoine Paul Masséna b abt 1783. In 1822 married Susannah Reynolds b 1802. Parents of 8 children including Alfred Henry Massina b 1834 and Charles Edward Paul Massina b 1825, and Dr Louis Massena, b abt 1770 and wife (nee Countess va Lear), parents of..... Full Article ( Pdf PDF, Size: 461KB)


Extracts from Printers of the Streets and Lanes of Melbourne

Australia : Paper No. 20080703 : July 1, 2008

To the Pioneer Printers and risk takers who set up their businessess under almost impossible climatic conditions with heat, cold, dust, lack of proper equipment, materials, worn type.......Many of whom ventured from England and Europe to a new life in Australia. Full Article ( Pdf PDF, Size: 3,599KB)


The Passing of a Pioneer - Roy Edward Morgan: 1908 - 1985

Australia : Paper No. 20080702 : A tribute prepared by David T. Bottomley : July 1, 2008

Roy Morgan, master pollster and pioneer market researcher, died on October 31, 1985. For 17 years he had fought cancer. He never allowed that fight to interfere with his work. To within a few hours of his death, he sent messages from his hospital bed to the company which he had founded, and which was his love and life. Full Article ( Pdf PDF, Size: 3,279KB)


 

PDF June 18, 2008:
Consumer Trends in the Australian and Global Marketplaces - by Michele Levine, CEO Roy Morgan Research - Address to Tourism Futures 2008 Conference
(Size: 340 KB)

PDF May 18, 2008:
Future Summit Participants compared to the Australian Population May 18, 2008
(Size: 203 KB)

PDF May 12-13, 2008:
Environment Most Important Issue for Australians Population May 12-13, 2008
(Size: 213 KB)

PDF March 14, 2008:
"The Fantasy of Full Employment" by Michele Levine, CEO Roy Morgan Research - Address to the National Press Club March 14, 2008
(Size: 263 KB)

PDF January 25, 2008:
Share-market falls & the effect on Consumer Confidence
(Size: 132 KB)

PDF December 19, 2007:
Would The L-NP Have Been Re-Elected If The Government Had Honestly & Accurately Reported Unemployment (And Underemployment)?
(Size: 153 KB)

PDF November 9, 2007:
Reserve Bank Turns Up Heat On Australian Workers
(Size: 132 KB)

PDF May 15, 2007:
Future Summit Participants – Our views and how they compare
(Size: 518 KB)

PDF March 27, 2007:
Measuring Engagement
(Size: 273 KB)

PDF February 23, 2007:
Political & Economic Overview 2007
(Size: 970 KB)

PDF December 5, 2006:
Understanding and Communicating with Australian Holidaymakers
(Size: 194 KB)

PDF December 4, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 480 KB)

PDF October 26, 2006:
The Power of Newspaper Editorial & Advertising
(Size: 1.47 MB)

PDF August 2, 2006:
Doing Business Globally - Marketing Brand Australia to the UK
(Size: 560 KB)

PDF July 20, 2006:
The Labour Market
(Size: 179 KB)

PDF July 8-9, 2006:
IR is the real issue – not Howard Vs Costello
(Size: 105 KB)

PDF June 8-9, 2006:
Doing Business Globally – Marketing “Brand India” (for India Conference)
(Size: 468 KB)

PDF May 18, 2006:
Truth, Democracy and the Commonwealth
(Size: 97 KB)

PDF May 11, 2006:
The Value Of Listening To People
(Size: 863 KB)

IE April 23-27, 2006: 
Baby Boomers – A Lucrative Market for the Pacific Asia Region

PDF March 1, 2006: 
Everyone Knows The Difference Between Right And Wrong
(Size: 42 KB)

PDF February 9, 2006: 
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 387 KB)

PDF November 11, 2005: 
The Bang & Olufsen Value Segments Case Study
(Size: 7,134 KB)

PDF October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 936 KB)

PDF October 19, 2005: 
World Issues, Australian Issues and Australian Infrastructure Challenges
(Size: 136 KB)

IE October 5, 2005: 
Tourism & Leisure In The 21st Century

IE September 9, 2005: 
Men were from Mars, Women were from Venus

PDF August 30 - September 1, 2005: 
Confidence Abounds Amongs Affluent Australian Opinion Leaders and Shareholders
(Size: 158 KB)

PDF August 23-26, 2005: 
Convergence - Making Sense Of The New Landscape
(Size: 662 KB)

PDF June 30, 2005: 
Superannuation Choice
(Size: 232 KB)

PDF May 30, 2005: 
Australia – Open For Business
(Size: 329 KB)

PDF May 19, 2005: 
Direct Mail And The Importance of Measurement
(Size: 620 KB)

PDF May 5-7, 2005: 
Technology, Innovation & Entrepreneurship
(Size: 437 KB)

PDF April 29, 2005: 
The Brand Strength of Sustainable Tourism
(Size: 581 KB)

PDF March 9-11, 2005: 
Doing Business Globally - Marketing "Brand India"
(Size: 272 KB)

PDF November 25, 2004: 
Wine Industry Outlook: Consumption Demographics, Market Segmentation, Trends and Opportunities
(Size: 683 KB)

PDF November 9, 2004: 
The Brand Strength of Ecotourism and the Consumer Value of Eco-labelling
(Size: 524 KB)

PDF October 12, 2004: 
Doing Business Globally – Marketing "Brand Melbourne"
(Size: 1,405 KB)

PDF August 6, 2004: 
Connecting The World Through International Single Source
(Size: 1,836 KB)

PDF May 8, 2004: 
Globalisation – An International Perspective
(Size: 207 KB)

IE August 22, 2003: 
"It's Time" for a Realistic Measure of Unemployment in Australia

PDF July 31, 2002: 
Threats To The Environment
(Size: 80,501 KB)

PDF July 10, 2002: 
Australians and Giving – A Global Comparison
(Size: 263,201 KB)

Media Papers

April 18, 2008 
USA, UK & NZ Newspapers Transforming rather than disappearing with Growth in "Online" Media

March 19, 2008 
The Problem With Online Panels - Nielsen Online Gives Misleading Results

PDF February 9, 2008 
Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
(Size: 316KB)

PDF August 27, 2007 
The First Ninety Years - The Printing House of Massina, 1859 to 1949 by Ronald G Campbell
(Size: 12MB)

PDF August 14, 2007 
Large Majority Of Australians Think The Media Is "Often Biased"
(Size: 337KB)

PDF July 23, 2007 
Significant Print Readership Research Papers: 1953-2006
(Size: 108KB)

PDF June 27, 2007 
Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
(Size: 375KB)

PDF June 20, 2007 
Roy Morgan Media Research, 1941-2007
(Size: 162 KB)

PDF March 28, 2007 
Emerging Media Trends NZ
(Size: 988 KB)

PDF October 26, 2006 
The Power of Newspaper Editorial & Advertising
(Size: 1514 KB)

PDF September 14, 2006 
50 Years of TV
(Size: 136 KB)

PDF July 26, 2006 
To Buyers of Newspaper Advertisements and John Hartigan, CEO, News Ltd
(Size: 193 KB)

PDF July 24, 2006 
Newspapers are Transforming not Disappearing
(Size: 186 KB)

PDF July 20, 2006 
Roy Morgan Research and Website Visitation Measurement, iMAT Conference
(Size: 527 KB)

PDF June 18, 2006 
NEWSPAPERS: On the way out?
(Size: 145 KB)

PDF June 29, 2006 
Nearly 7 million Australians watched Socceroos Last Minute Loss Against Italy
(Size: 208 KB)

PDF June 15, 2006 
A Global Review of Print Readership Surveys
By Andrew Green
See “Fairness of Research Method…” (Issue 4, p.23)

(Size: 351 KB)

PDF March 29-31, 2006:
Media Neutral Analysis of Key Advertising Media
(Size: 592 KB)

PDF March 2006 
Assessing a fragmented landscape and what it means for your communication strategy

PDF December 8, 2005: 
Letter to the Editor - The Australian, RE: Simon Canning's article: "What are you looking at, folks?"

PDF November 19, 2005: 
Letter To The Editor, The Australian: Readership And Circulation Changes Do Not Always Correlate

PDF November 17, 2005: 
New Roy Morgan Readership Service - Introducing The "Top 1%" Readership Survey

PDF September 5, 2005: 
Letter To The Editor - Australian Financial Review
(Size: 101 KB)

PDF October 23-26, 2005: 
Advertising-Adverteasing-Advertiring?
(Size: 101 KB)

PDF October 12 & 14, 2004: 
Are you going by the numbers? If YES - are they the right numbers?
(Size: 338 KB)

PDF July 5, 2004: 
Pitfalls of International Market Research
(Size: 103 KB)

PDF July 5, 2004: 
People vs. USA Today, US Readership Estimates Must Be Believable
(Size: 343 KB)

PDF June 13-18, 2004:
A Fresh Look at Estimating Readership Frequency Distribution

PDF October 26-29, 2003:
Reading: Looking into…logging onto

PDF October 26-29, 2003:
Readers-per-copy: Beyond the phoney figure debate to understanding reader choice and how to drive it your way

PDF October 23, 2003:
Selling Print Short: The Need To Re-Assess Reading & Readership

PDF October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers (with slides)

PDF October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers

PDF October 29-November 1, 2001:
Single Source – For Increased Advertising Productivity in a Multimedia World

PDF May 7, 1998:
Proof! Same budget, get 30-60% Greater Value

PDF October 1997:
Pragmatic Readership Measure for the Future



Mapes and Ross

NEOs
NEOs

The report, resulting from 5 years of research with more than 50,000 respondents each year, provides new and startling insights into new powerhouse consumers - NEOs - who read more, know more, earn more, are more ethical, demand more and spend more than anyone else in Australia.

PDF NEO Power – How the new economic order is changing the way we live, work and play by futurists Ross Honeywill and Verity Byth
(Size: 327 kb) [ Buy the book here. ]

PDF Australian Online NEOs Report 2005 - Co-authored by NEO Group and Yahoo! Australia and NZ (Size: 10 mb)

PDF The Next Business Cycle Presentation - A View from the Premium End (September 2005)

PDFRoy Morgan and NEO Group unveil study into UK's high spenders (Size: 101 kb)


The Reactor
The Reactor

Unlike all other concept testing techniques, the Reactor provides the unvarnished opinions of respondents who provide immediate, instinctive feedback on how they feel about your product, concept or medium, element by element, second by second.


Single Source
Single Source

Nowhere in the world is there a syndicated research product or series of industry monitors which matches the accuracy, integrity and sheer power of Roy Morgan Single Source research. The difference is that Roy Morgan Single Source actually gives you the customer.

PDFSingle Source - For Increased Advertising Productivity In A Multimedia World (Size: 156 kb)


ASTEROID
ASTEROID

Lost in your survey data? Escape with ASTEROID. The data analysis program that's revolutionising market research is already operating in over 365 client sites around the world.


Values Segments
Values Segments

Roy Morgan Values Segments*™ lets you find out how people think, their aspirations, self-images, behaviour and more.

* Developed in conjunction with Colin Benjamin - © The Horizons Network 1997.


Young Aust. Survey

The Young Australians Survey covers attitudes, activities, interests, media habits, consumption habits and spending of children in Australia aged 6 to 13.

PDFYoung Australians Survey
(Size: 2,187 kb)


ARF Info Centre
ARF Info Centre

Through the generous support of Roy Morgan International, the ARF is pleased to offer you access to selected research articles and papers on the topics of greatest interest to the industry. Find out more about the Roy Morgan Info Centre at the ARF


Online Store
Online Store

When you need to identify, quantify, understand or target, Roy Morgan’s detailed Target Profiles can bring you up to speed in minutes.

Target Profiles include: Demographics, Attitudes, Activities, Media Preference, Media Usage and Roy Morgan Value Segments.

There are Target Profiles available now in many categories including: utilities, food, retailers, sport and tourism.

Click here to view profiles currently available



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