The customer is always bright

Roy Morgan’s Retail research sets the industry standard for data used to identify, understand, communicate with and motivate your customers.

Drawn from our world-leading Single Source, our Retail research contains complete data on:

  • Demographics of current and potential customers
  • When, where, how and why people shop at each store for each product
  • Values, lifestyles, aspirations and behaviours of customers
  • Media usage habits, including catalogues
  • Cross-visitation numbers and market share in dollars
  • Store and commodity satisfaction

Retail Industry Subscriptions

No other market research tool can help you compete more aggressively.

Subscribe to Roy Morgan Research to receive comprehensive, up-to-date consumer research in an accessible, practical and flexible database.

Used with our ASTEROID software platform, you can re-cut and re-analyse the data to suit any business or marketing needs as they arise.

Our specialist industry analysts train your staff and conduct workshops to ensure that you can extract the maximum benefit from the data.

Contact us to discover the full potential of a Roy Morgan Research subscription in our Retail Data Guide.

Ready-made reports and profiles

Retail Reports

Our Supermarket and Fresh Food Currency Report, Customer Satisfaction Reports, Shopping Centre, Store-by-Store and Type of Store Customer Profiles, plus Loyalty Cardholder and Online Shopper Profiles equip key decision-makers with the most accurate and relevant information, to ensure early identification of growth opportunities, market share, cross-visitation numbers and overall brand performance and marketing effectiveness  alongside competitors.

Retail Consumer Profiles

A Consumer Profile for your brand or category is already available to download now.

Consumer Profiles provide a clear, complete picture of your target market’s demographics, lifestyle, media habits, brand awareness, purchase intentions, satisfaction levels and values.